Much has been made of last week's "creatorgate" incident (PLoS ONE publishing and then retracting a paper that referred to a creator). You can read @Dr24Hours' take on this, which makes some very good points, here. I'm not going to say anything about the paper, the work in it, the ensuing twitter storm, or even PLoS ONE's response. There are many potential lessons to be learned from from this brouhaha. I'm just going to point out one...
If you're an editorial type who oversees the review process,
READ THE FUCKING MANUSCRIPT BEFORE DECIDING WHETHER OR NOT TO SEND IT OUT FOR REVIEW.
That's something often referred to as "doing your job."